Case Studies

The Beauty Ballroom is an 800-capacity music hall in Austin, Texas, the first dedicated music venue by the Beauty Bar franchise. They lacked a major act to promote their grand opening celebration, and with four weeks to go, contracted Entertainment Designers to produce a press preview night and the official grand opening.

The purpose of the events was to show off the club itself, its technical capabilities and creative possibilities. At the same time the events had to be fun. The Beauty Ballroom had a state of the art sound and light system, mezzanine level and an 18 foot high ceiling. To demonstrate the strength of the sound system, we decided to present a pop/soul band with full orchestral backing. Acrobats and aerialists were hired to take advantage of the vertical space

So in just under two weeks, we assembled a super-group of New York and Austin-based musicians to be the house band for both events. Arriving in Austin one week before opening night, they went into a strict rehearsal and preproduction schedule. For the press preview nights, they performed a rock opera with multiple stages, aerial acts and choreographed dance numbers, using the space and light system to the hilt. For the public grand opening, they presented a tribute to Elvis Presley and David Bowie featuring the best and brightest of the Austin music scene as the guest singers, along with prepared variety acts to augment the performances.

Grand Opening Gala

Beauty Ballroom, Austin TX

In 2005, a German beer garden in New York hired Entertainment Designers to reimagine their Oktoberfest program as high-energy rock shows. They wanted to engage new guests unfamiliar with the traditions, while remaining true to the spirit of the festival. After revamping the band and playlists and focusing on audience participation, people now line the block to get in their Oktoberfest parties, and it has become the model for countless other bars, beer gardens and restaurants in the NYC area. We now also produce the rest of their music program including special events for sports and holidays


East River Tent, NYC
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Live Band Karaoke

Yotel NYC